With the rise of streaming services and internet availability worldwide, VoD video has become highly popular with viewers from all corners of the world. As a result, content has been allowed to flow freely across national borders and language and cultural obstacles. As a result, creative firms must have a plan for distributing their work around the world.
It takes a long time and many different distribution channels for digital material to get to the end consumer these days. Current content, library content, and network-owned services are all forms of SVOD providers’ content windowing techniques. Some subscription video on demand (SVOD) services, such as CBS All Access and HBO Now, allow customers to watch content directly from their personal libraries and libraries owned by the networks, as well as from third-party content providers (e.g., Netflix and Hulu).
Streaming DRM protected content and applying forensic watermarking are important to ensure content security throughout the content value chain. From the studio or the cloud, forensic watermarking is carried to the end user’s device, where it is decoded and examined.
In the distribution network, Video watermarking helps to pinpoint the exact moment and location where a leak occurs. It is possible to include unique watermarks for each individual client, and the particular source of infringement can thus be recognised in the event of leakage.
Additionally, studios can utilise distributor watermarking to monitor their distributors and impose sanctions on those who violate the terms of their agreements repeatedly. It is possible for the studio to improve its strategy by working with distribution channels whose security does not meet the studio’s needs.
In addition, a reliable forensic watermark must stand up to the transfer of data in transit. A variety of changes are frequently made to digital content during redistribution (for example, during the transcoding process) in order to better suit it for the next stage of dissemination. Unlike traditional metadata, which may be lost in the process of transcoding, a strong digital watermark can be tracked back to its original source, no matter how the file is re-used. This would allow content providers to assure the protection of their premium content across all distribution channels and gain a high-value release window, thus increasing income.
Video assets may need to be restricted to certain regions in order for content providers to make money. If this is a security measure, it could be because they only have video licencing rights in certain regions and want to prevent the movies from being viewed outside of those regions. Geofencing is a term used to describe the practise of preventing movies from being seen in specified geographic areas.